Social Media Portfolio
Muhammad Yazid Alfajri · 2015–2026
Digital Marketer · Social Media & Brand Strategist · Content Creator
I've built and run Instagram accounts since 2015: a football fan media that was acquired, an Islamic typography page, my own miswak brand, and now a motion-design series I make end to end. Every post below opens and plays right here.
Timeline
The work, era by era
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2025Jan 2025 – now
@muslimpositive
FounderMuslim personal growth, in three formats
Self-development grounded in the Qur'an and Sunnah. The account started on trend Reels, grew with long carousels, and now runs a motion-design series I make end to end.
There's a platform behind the account. @muslimpositive is the front door to M+ Life (muslimpositive.id), our all-in-one productivity app built around the prayer times. It has a schedule, to-dos, habits, goals, focus timers, dhikr, Qur'an memorisation and a journal, sold as a one-time lifetime purchase. The content builds the audience, and the app gives that audience something to use every day.
Motion-design series
Aug 2026 – nowOne hadith or ayah per film, told in under a minute with minimal line graphics. The films are built in code, with the timing locked to the voiceover before any visual is made.
Made withClaude Code · HyperFrames / GSAP · ElevenLabs · Forced-alignment captions · ffmpeg
How each film is madescript → voiceover → timing locked to the voice → motion design → word-synced captions → publish and read retention
Launch on trend Reels
Jan 2025The account opened with three Reels built on TikTok-style transitions and trending formats. The first passed a million views and gave the account its starting audience.
Made withCapCut
Long carousels
Dec 2025 – Jul 2026Long, swipeable carousels that teach one idea from start to finish: the claim, the evidence from the Sunnah, and what to do today. They're built to be saved and sent to someone.
44,976likes on the top carousel16,810likes on the second -
2018Aug 2018 – now
@muslimtype
FounderIslamic reminders from the Qur'an, hadith and scholars, for 95.9K followers
The account has gone through three phases. Each kept the message the same and changed the format to fit how people were using Instagram at the time.
Minimalist Reels: white canvas, real footage, Ghibli-inspired scenes
Feb 2023 – Mar 2025A small piece of footage floating on a white page, with a short Qur'an or hadith line underneath. This is where the account found its look, and where most of its reach came from.
Made withCapCut · InShot
The top 12 of 93 Reels from this phase, ranked by views.
Early videos: scholar clips and typographic reminders
Aug 2018 – May 2020Before Reels existed. Short talks by scholars, cut down and subtitled, alternating with moody typographic quote videos. All edited on desktop.
76videos in this phase5,430likes on the top videoMade withAdobe Premiere Pro · After Effects · Sony Vegas
Instagram doesn't show view counts for videos posted before Reels, so this phase is ranked by likes.
White picture posts
2024 – nowPlain text on a white page, with no illustration and no styling. What we learned: a minimal post is relatable to everyone. Once you add design, people react to the design, and their taste gets in the way. With only the text, the content is the only thing being judged. It's low-hanging fruit: little effort to make, rich in content and high in impact.
279,219likes on the top post -
2018Oct 2018 – now
Nazif
Personal businessFounder & content strategistThe world's first flavoured miswak
My own brand. I started Nazif to make the miswak, a Sunnah toothbrush, feel modern: nine flavours from mint to chocolate, packaging that sits next to anything in a bathroom, and an account that teaches the Sunnah behind the product. I run the brand, the content and the shops.
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2015Feb 2015 – Mar 2020
MUFC INDO
FounderThe biggest unofficial Manchester United media in Indonesia
Started in February 2015 to cover everything about Manchester United for Indonesian fans, across all digital channels. It grew past 250,000 Instagram followers with an engagement rate of 5.18%, and worked with brands like Chevrolet, Uber, Adidas and AIA. In August 2018, deep.social ranked @mufc_indo #78 among the most influential accounts with 100K–500K followers, with the largest Indonesian audience interested in sports. In March 2020, MUFC INDO was acquired by Mola TV, the holder of the Premier League broadcast rights in Indonesia.
250KInstagram followers (250,355)5.18%engagement rate#78deep.social, Aug 20182020acquired by Mola TV
Alongside
Current role
Growth Marketing Manager. Runs paid social and search across several countries and reports on what turns attention into enrolments.